Website Privacy Policy

1. Information We Collect

When you use our website, we may collect the following types of information:

• Cookies and similar technologies: Essential cookies are required to make our site work. Optional (Functional, Performance, Targeting) cookies are only set if you actively agree via our cookie consent banner. You can change your preferences anytime using the cookie settings icon.
  • Functional cookies enable certain features and functionality on our website, namely Live Chat capabilities and the embedding of YouTube video content.
  • Performance cookies allow us to understand how your interact with our site so that we can improve visitor experiences. The technologies enabled when these cookies are accepted are: Google Analytics (View Google Analytics' Privacy Policy , or opt out of being tracked by Google Analytics across all websites you visit, and Microsoft Clarity (View Microsoft Clarity's Privacy Policy).
  • Trageting cookies may be used by Google to target advertising and marketing across the sites you visit.
• Email addresses: If you contact us, we use your email to respond and may, with your consent, send you updates or promotions. You can unsubscribe anytime.
• Feedback: User-submitted feedback may be used in testimonials or marketing. Only your first name and approximate location are published unless you consent otherwise. You may request removal at any time.
• Payments: Purchases are processed securely by PayPal or Stripe. We do not store card details, nor do they pass through our servers. PayPal and Stripe's respective privacy policies will apply where their services are used.
• Live Chat: If a human operator is unavailable, our chatbot (powered by OpenAI) may process your messages. Human operator chats are not shared with OpenAI.

2. Why We Collect This Data

We use collected information to:

• Provide and improve our website and services
• Personalize your experience
• Offer customer support
• Analyse website usage and performance
• Send updates and promotions (with your consent)

3. Where Your Data Is Stored

• Cookies are stored on your device.
• Analytics data is stored on Google, Microsoft, and Cloudflare servers.
• Live Chat and email data are stored securely on servers in the US, with secure backups in the UK.
• Where data is transferred outside the UK, safeguards such as Standard Contractual Clauses are applied to protect your information under UK GDPR.

4. How We Share Your Data

We do not sell or rent your personal information. Data may only be shared with trusted service providers who help us operate our business, such as:

• PayPal / Stripe (payment processing)
• Trustpilot (customer reviews) - View Trustpilot's Privacy Policy.
• Cloudflare (security and performance) - View Cloudflare's Privacy Policy.

These providers must keep your data secure and use it only as instructed by us. We may also disclose information if required by law, to enforce our policies, or protect rights and safety.

5. Your Rights

Under the UK GDPR, you have the right to:

• Request access to your data (Data Subject Access Request, or DSAR)
• Request correction of inaccurate data
• Request deletion of your data (where legally allowed)
• Request restriction or object to certain uses of your data

To request access to your data, please perform a Data Subject Access Request, or to exercise your other rights, please contact us via our contact page.

6. Managing Your Data

• Emails: You can unsubscribe from marketing emails at any time via the unsubscribe link or by contacting us. We may still send essential service-related messages.
• Cookies: Adjust your cookie preferences via the cookie settings icon. To remove cookies, clear them in your browser. For guidance, visit allaboutcookies.org.

7. Legal Basis for Processing

We only process your personal data where we have a valid legal basis, including:

• Your consent (e.g., non-essential cookies, marketing emails)
• Contractual necessity (e.g., processing a purchase)
• Legitimate interests (e.g., improving our services, ensuring security)
• Legal obligations (e.g., tax or anti-fraud requirements)

8. Governing Law

This privacy policy is governed by the law of England and Wales, and is subject to the exclusive jurisdiction of the courts of England and Wales

9. Updates to This Policy

We may update this Privacy Policy from time to time without prior notification. The "Last Updated" date at the top will always show the latest version.