We’ve all see news stories of how we as consumers can make changes to reduce our carbon footprint. Many responsible businesses also take steps to monitor and reduce their carbon footprints too.

Here at MIDAS, we’re committed do the same!

MIDAS’ Carbon Footprint

We’re pleased to report that since 2021, we’ve reduced the carbon footprint of MIDAS by 5%.

Back in 2021, we first discovered the Website Carbon Calculator. This innovative website analyzes five key metrics to estimate the carbon emissions of any website. These factors include the volume of data being transferred when a web page is viewed, the type and amount of energy used at the data center serving the web page, as well as the volume of traffic to the site.

When we analyzed our website using the Carbon Calculator in 2021, it reported that MIDAS was cleaner than 86% of all web pages tested.

Now in 2025, we’re now greener than 91% of all web pages globally.

Reducing Carbon Dioxide Production

The Website Carbon Calculator further estimates that only 0.10g of Carbon Dioxide is generated when someone visits our website. This is down from 0.19g in 2021.

Backed by Green Sustainable Energy

Additionally, the Green Web Foundation provides a “Green Web Check” tool, which can provide an indication as to whether a web site (or service) is backed by green sustainable energy.

The Green Web Check affirms that our website/network (including our cloud hosted customer’s booking systems) is backed by green energy.

Choosing greener online businesses

When focusing on reducing carbon footprints, many businesses look to do this in “visible” ways. One common approach is to replace tungsten bulbs with more efficient low energy LED light bulbs.

But how many consider the software their business uses when looking at ways to reduce their carbon footprint? It’s a less obvious and certainly a less “visible” action.

But when you consider that significant differences that do exist today between different software vendor’s carbon production, choosing a software vendor with a low carbon footprint makes sense! Not only does it help with your own business’ green credentials, but it also – more importantly – it helps our planet.

So for a room booking and resource scheduling system committed to being green, be sure to consider MIDAS.

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The environment, and our combined impact upon it, is an important global issue. Every day there are new headlines highlighting the environment challenges facing our world, and ways that we can all help combat climate change and reduce our carbon footprint.

Earth Hour

Here at MIDAS you may be aware that we have previously taken part in Earth Hour and we will be taking part again this year on Saturday 27 March 2021. The aim of the campaign is to raise awareness of environmental issues and asks for both individuals and businesses alike to switch off their lights for an hour between 8.30pm – 9.30pm in their local time zone.

How MIDAS is responding

Whilst thinking about this year’s Earth Hour we have been reviewing our current environmental strategies and looking at ways in which we could further reduce our carbon footprint.

As MIDAS is an online room booking system, we’re conscious of our environmental impact. We’re also pro-active in researching ways we can reduce our impact on CO₂ emissions.

As part of our research, we recently discovered the Website Carbon Calculator. The website carbon calculator uses five key metrics to estimate the carbon emissions of a website. These factors include the volume of data being transferred when a web page is viewed, the type and amount of energy used at the data center serving the web page, as well as the volume of traffic to the site.

The carbon calculator remarks that:

The average web page tested produces 1.76 grams CO₂ per page view. For a website with 10,000 monthly page views, that’s 211 kg CO₂ per year.

websitecarbon.com

For our own website homepage, the Carbon Calculator estimates that MIDAS is 86% cleaner than all other websites tested. It estimates that just 0.19g of CO₂ is produced every time someone views our home page ⁽¹⁾.

We also compared our website’s carbon footprint against those of other similar businesses in our sector, to see how we fare in comparison ⁽¹⁾.

⁽¹⁾ Data correct at time of testing, and purely relates to the amount of CO₂ produced per view of the homepage of each website.

As can be seen from the information produced by the website carbon calculator, there are some significant differences between some of these businesses. In some cases, viewing the home page of one of these other websites produces more than 60 times the amount of CO₂ than visiting MIDAS!

Now, when choosing a room booking system, resource scheduling software, or appointment scheduler, the amount of carbon it produces probably isn’t top of your list of criteria. In fact, it may not factor in your decision making process at all!

Choosing greener online businesses

Most businesses, when focusing on reducing their carbon emissions, look to do so in “visible” ways. For instance, by reducing heating costs through better insulation, or reducing electricity costs by switching to LED light bulbs.

Reducing the amount of carbon produced by the various software products they choose is a less obvious and less “visible” action.

But when you consider the vast differences that do exist today between software vendor’s carbon production, choosing a software vendor with a low carbon footprint makes sense! Not only does it help with your own business’ green credentials, but it also – more importantly – it helps our planet.

Why choose a business that would require the equivalent of 60 trees a year to absorb the carbon it produces, when you could choose a business requiring just 2?

For a room booking and resource scheduling system committed to being green, be sure to consider MIDAS.

2025 UPDATE: We’re now even greener! – See our Green Credentials.

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